Some things we have been thinking about….

Financial Times: FT readers don’t want you to read the FT.

Surf Black Liquid Detergent: Cares for your dark side.

Yorkshire Tea: The one thing the North and South agree on.

Oxo: Support group for vegetarians.

Havaianas: Antiperspirant for your feet.

Le Creuset: Guaranteed to outlive you.

Vix Vapour Rub: The smell that sticks with you for a life time.

Scottish Widows: Have your second gap year.

Pampers: Feel like a royal baby.

Ryanair: The airline you love to hate.