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Le Creuset

Le Creuset products last longer than any human that buys them.

 Sponsored tweets from celebrity chefs to start the campaign.

Sponsored tweets from celebrity chefs to start the campaign.

 Following on from sponsored tweets, the brand begins its own media campaign.

Following on from sponsored tweets, the brand begins its own media campaign.

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 Pop-up cemetery in London to promote the longevity of the brand.

Pop-up cemetery in London to promote the longevity of the brand.

 In-store experience where every-time a person buys a dish, they take home a receipt with funeral information on it.

In-store experience where every-time a person buys a dish, they take home a receipt with funeral information on it.